Guillaume Lajoie Joins Axeo as Expert-in-Residence
- May 7
- 1 min read
Axeo is proud to welcome Guillaume Lajoie as an Expert-in-Residence.
A strategic communicator and founder of Lajoie Conseil, Guillaume has spent more than ten years supporting startups, executives, and organizations in developing their positioning, media relations, and communication strategies.
Through his approach, Guillaume emphasizes an issue that is often underestimated by businesses: positioning.
According to him, the problem is not necessarily the quality of the content being produced, but rather the absence of a clear and credible message capable of generating genuine interest. In a context where artificial intelligence and automation make mass content creation easier than ever, many companies appear visible without actually building lasting relationships with their audience.
“Before trying to be seen, you need to be understood.”
This vision guides his work with innovative companies, particularly those looking to strengthen their credibility, clarify their message, and build strong strategic relationships with media, partners, and investors.
On May 14, Guillaume will also host a Lunch & Learn titled: Why Your Communication Strategy Isn’t Working (and Is Costing You Money). The session will explore some of the most common communication mistakes and provide insights on how to build a strong and coherent positioning strategy.
Discover 5 key insights from Guillaume below.
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