Discover our new Expert in Residence: Steve Johnston
- Apr 20
- 1 min read
Updated: Apr 30
Axeo is proud to welcome Steve Johnston as an Expert in Residence.
Founder of SteveJohnston.co and a specialist in digital optimization, Steve supports entrepreneurs and organizations in clarifying their vision, structuring their growth, and making aligned, high-impact strategic decisions. With over 25 years of entrepreneurial experience, he brings practical expertise in both strategy and execution.
The advice he shared with us
As part of his involvement with Axeo, Steve shared five key recommendations to help better structure and accelerate business growth:
1. Get organized before automating
Before implementing tools or AI, clarify who does what, in what order, and with which rules. Otherwise, you’re simply automating friction.
2. Play the long game: be both patient and impatient
Stay committed to your strategy long enough to see results, while acting quickly, testing, learning, and adjusting along the way.
3. Visualize your core process
Map out the value chain, from customer request to follow-up, to identify bottlenecks, inefficiencies, and areas for improvement.
4. Map your tech ecosystem
Create a clear overview of your tools to identify duplicates, redundancies, information gaps, and better structure your environment.
5. Focus on a few key metrics
Choose one primary indicator and one or two secondary ones to simplify decision-making and align your team.
Practical expertise serving entrepreneurs
With a pragmatic, results-driven approach, Steve Johnston helps equip Axeo entrepreneurs with the tools they need to structure their growth effectively and sustainably.
Member startups can benefit from an exclusive offer for a private session with Steve.
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